Investment Focus

Centering our strategy on a flex idustrial due to durable tenant demand, flexible use, and strong long-term fundamentals.

Why Flex Industrial

A resilient asset class supported by durable demand, practical business use, and long-term market relevance.

Investment Overview

Synergy Development focuses on flex industrial opportunities in well-located Western U.S. markets, where strong tenant demand, functional asset design, and experienced execution can create long-term value.

Backed by more than four decades of development experience, Synergy pursues select opportunities where durable market fundamentals, disciplined underwriting, and principal-led decision-making align.

Proven Experience

Synergy Business Park

360,000 SF of flex industrial space

Approx. 30% IRR

2.5x–3.0x equity multiple

Developer of the Year, Sandy City

What We Look For

(001)
Well-Located Western U.S. Markets

Markets with strong regional fundamentals, business growth, and supply constraints.

(002)
Market Depth

Synergy looks for locations with a broad base of potential tenants, strong business activity, and demand drivers that support long-term absorption.

(003)
Risk-Adjusted Opportunity

Projects where cost basis, timing, location, and execution strategy support a clear path to value.

(004)
High-Conviction Opportunities

Select projects where Synergy’s experience, relationships, and execution capabilities can create a meaningful advantage.

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Trusted by long-standing industry partners

Jeff Richards

CBRE|Executive Vice President

"Quality and integrity you can trust."

“I’ve worked with Steve and Soren Urry since 2018, including on a successful 360,000 SF industrial project in Sandy, Utah. What stands out most is their commitment to quality and integrity. They deliver best-in-class product, negotiate with clarity and competence, and do exactly what they say they’ll do.”

Broker

Successful 360,000 SF industrial development in Sandy, Utah

Steve Howell

EVP | Celtic Bank

"Delivers transparent, disciplined, reliable results for stakeholders"

"Working with Synergy Development has been an outstanding experience for Celtic Bank. Their team has consistently demonstrated professionalism, creativity, and dedication throughout our relationship. They bring strong financial discipline, communicate clearly and proactively, and manage scope and budgets responsibly. Just as importantly, their transparency and reliable delivery give stakeholders confidence that commitments will be met and resources will be managed well."

Lender

Financial discipline, clear budgets, and reliable delivery

James Stout

CEO | Stout Building Contractors

"Organized, decisive, professional, and highly engaged"

"We value our relationship with Synergy. From a builder’s perspective, they are organized, decisive, and highly professional. They communicate clearly, make timely decisions, and remain engaged throughout the entire construction process. That level of consistency and follow-through makes a meaningful difference in executing projects successfully."

Builder

Organized, decisive, and engaged throughout construction

Barry Higgins

Senior Managing Director, Investments | Marcus & Millichap

"Leads with market insight, discipline, and speed"

"In 40 years of brokering commercial real estate, I’ve had the opportunity to work with many of the most successful developers and investors in the country. Synergy stands out as a leader in that group. They have a strong ability to identify the right opportunities and execute on them with discipline and speed. Their reputation as a premier developer is well earned, and the loyalty and respect they show to lenders, brokers, planners, architects, and other partners is exceptional."

Broker

40 years of commercial real estate perspective

Tab Cornelison

Senior Vice President | CBRE

"Steve and Soren consistently create value with exceptional judgment"

“I’ve known Steve for decades and have invested in numerous projects with Steve and Synergy Development. Steve and Soren have a rare ability to recognize future value, pair strong judgment with thoughtful design, and create projects that drive tenant demand. Over the years, I’ve seen Synergy developments achieve top market rents and maintain exceptionally high standards in property management. I trust their judgment and management skills, and I look forward to investing with them again.”

Investor

Decades of trust across multiple Synergy projects

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A disciplined view of where value endures

Synergy pursues high-conviction opportunities backed by disciplined underwriting, durable demand, and experienced execution.