Serves as Managing Partner at Synergy Development, helping lead the execution of the firm’s active development pipeline and next phase of growth
Since joining Synergy in 2012, Soren has built a strong working knowledge of the business from the ground up. Beginning in property management, his role evolved into broader operational responsibilities across the company’s development activities. Today, he plays a central role in advancing current and upcoming projects, helping drive execution, coordination, and progress across Synergy’s active pipeline.
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CBRE|Executive Vice President
"Quality and integrity you can trust."
“I’ve worked with Steve and Soren Urry since 2018, including on a successful 360,000 SF industrial project in Sandy, Utah. What stands out most is their commitment to quality and integrity. They deliver best-in-class product, negotiate with clarity and competence, and do exactly what they say they’ll do.”
Successful 360,000 SF industrial development in Sandy, Utah
EVP | Celtic Bank
"Delivers transparent, disciplined, reliable results for stakeholders"
"Working with Synergy Development has been an outstanding experience for Celtic Bank. Their team has consistently demonstrated professionalism, creativity, and dedication throughout our relationship. They bring strong financial discipline, communicate clearly and proactively, and manage scope and budgets responsibly. Just as importantly, their transparency and reliable delivery give stakeholders confidence that commitments will be met and resources will be managed well."
Financial discipline, clear budgets, and reliable delivery
CEO | Stout Building Contractors
"Organized, decisive, professional, and highly engaged"
"We value our relationship with Synergy. From a builder’s perspective, they are organized, decisive, and highly professional. They communicate clearly, make timely decisions, and remain engaged throughout the entire construction process. That level of consistency and follow-through makes a meaningful difference in executing projects successfully."
Organized, decisive, and engaged throughout construction
Senior Managing Director, Investments | Marcus & Millichap
"Leads with market insight, discipline, and speed"
"In 40 years of brokering commercial real estate, I’ve had the opportunity to work with many of the most successful developers and investors in the country. Synergy stands out as a leader in that group. They have a strong ability to identify the right opportunities and execute on them with discipline and speed. Their reputation as a premier developer is well earned, and the loyalty and respect they show to lenders, brokers, planners, architects, and other partners is exceptional."
40 years of commercial real estate perspective
Senior Vice President | CBRE
"Steve and Soren consistently create value with exceptional judgment"
“I’ve known Steve for decades and have invested in numerous projects with Steve and Synergy Development. Steve and Soren have a rare ability to recognize future value, pair strong judgment with thoughtful design, and create projects that drive tenant demand. Over the years, I’ve seen Synergy developments achieve top market rents and maintain exceptionally high standards in property management. I trust their judgment and management skills, and I look forward to investing with them again.”
Decades of trust across multiple Synergy projects
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Synergy pursues high-conviction opportunities backed by disciplined underwriting, durable demand, and experienced execution.
